…when it looks like this beautiful pack of anchovies. It’s a can wrapped in a box I bought at the organic food shop just around the corner today, a very retro style thing after all. But this doesn’t seem to be just about nice design and good marketing. If you follow the trace of producer Ortiz on the web, you’ll stumble on an informative website telling the story of this family business since 1891. And if only half of the information given on the company’s website is true (sustainable fishing, ecological ethics, traditional labour), you’ll be very glad indeed to be a costumer. The only thing I can say for sure: these anchovies, filled with capers, were excellent.